Not everything is always fun and sexy. Sometimes you have to do the dirty work. The maintenance. The slight design tweaks. The banner ads that push sales. This is the work my team and I had to do for nearly three years.
I ran the corporate site, overseeing all creative for McDonald’s as well as seasonal digital promotions for various products, including the McDelivery Mobile and Digital launch throughout Korea and Asia Pacific. My aim was to never compromise design and UI integrity for the quick thoughtless changes that often occur with corporate digital assets. I was also assigned with creating a responsive mobile version of the McDonald’s digital platform and numerous digital advertising campaigns.
Banner Campaign Sample