Log Out
The film above is our team's spec trailer, shot in Mainland China. (Featuring Adrien Brody, Blake Lively, and Sean Dou)
Log Out is a sci-fi film series about...
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VW TSI
VW had a widening marketing problem in China. They had too many adverts released without cohesive connection to its international brand DNA, and was starting to take...
Video Embed
VideoYou can embed Youtube or Vimeo and also upload Self-hosted video files with Post Format: Video.
Praesent nibh massa, tempus eu sapien at, rhoncus luctus nisi. Curabitur ut augue urna....
Youtube Embed
VideoYou can embed Youtube or Vimeo and also upload Self-hosted video files with Post Format: Video.
Praesent nibh massa, tempus eu sapien at, rhoncus luctus nisi. Curabitur ut augue urna....
Amazon Kindle Paperwhite
To introduce the Kindle Paperwhite, the first eReader from Amazon into China, I was assigned to create a campaign that gave an edge to not just the Paperwhite, but...
Levi’s Ballet
How do you promote Levi's Stretch Jeans?
This campaign was first of its kind in Korea. It went against the grain of celebrity obsessed K-Pop glam, and focused on the...
McD’s Big Mac Chant
It's the burger that’s always been around, and sales were slipping big time. McDonald's approached my team to find a way to increase sales of the Big Mac...
Social Fund
I was a co-founding member and on the board of directors of Social Fund, a social giving platform that translates donations into real, tangible recourses.
To launch, I was responsible...
Greenpeace Trees
Changing the doom-and-gloom image usually associated with Greenpeace communication: On MTV, we launched a fun little story that explains what happens if we don’t take care of our trees.
3D...
Levi’s Fitting Room
This was for the 2011 Levi's Spring Collection called "Roadwear". This was my first project as creative lead (and the only creative on it), working alongside just one producer....