Volkswagen wanted a simplistic, innovative print & outdoor campaign to help combat the rising number of DUI reports in a popular bar district of downtown, despite a high number of “Don’t Drink & Drive” campaigns throughout the year. We changed the typical message of “absolutely no drinking” to instead “drinking within the legal limit” — ONE — and created this iconic Tray of Drinks.
3D Printed Poster
We built beautiful 3D Printed posters of our drink tray and handed them to participating partners.
At a famous mall, known for its popular pubs, we placed some promotional posters for the effort at key ‘access points’.