Volkswagen Red Light

 

Volkswagen wanted a simplistic, innovative print & outdoor campaign to help combat the rising number of DUI reports in a popular bar district of downtown, despite a high number of “Don’t Drink & Drive” campaigns throughout the year. We changed the typical message of “absolutely no drinking” to instead “drinking within the legal limit” — ONE — and created this iconic Tray of Drinks.

 
 

Print


 
 

3D Printed Poster

We built beautiful 3D Printed posters of our drink tray and handed them to participating partners.
 


 
 
 

Pub Postings

At a famous mall, known for its popular pubs, we placed some promotional posters for the effort at key ‘access points’.

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